Coffee Drinking Trends Report
by Scott OBrien
Major Increase in Consumption among Young (News release: July 19th, 2007)
( this might be a few years old but the trend is still growing as of 2009!)
Coffee is now bigger than soft drinks!
Market penetration of coffee among American adults has surpassed that of soft drinks, reversing a 2-decade pattern. Specifically, the National Coffee Association’s just-published 2007 National Coffee Drinking Trends (NCDT) report reveals that 57% of American adults drink coffee daily, while 51% consume soft drinks daily. And 81% of American adults drink coffee, with 67% doing so at least once a week.
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Daily grind expanding
Daily coffee consumption among 18-24-year olds climbed to 37% — a jump of 6 percentage points over 2006, in a fourth consecutive annual increase, for an overall gain of 21 percentage points since 2003 when market penetration for this age group was only 16%. This segment also now drink 3.1 cups per day, up from 2.5 cups in 2005.
“Coffee is the new ‘black’ among beverages,” said Robert F. Nelson, president and CEO of the National Coffee Association, in a prepared statement. “Coffee is a trend-setting menu option for a new generation of consumers amid an exploding U.S. café culture.” This age group also exhibits the largest increase in daily and weekly gourmet coffee beverage consumption.
Reishi infused Coffee trend growing – and for good reason!
Research has demonstrated that Ganoderma Lucidum has several different active constituents. One group of active constituents is the polysaccharides. The various types of polysaccharides found in Ganoderma Lucidum have demonstrated immune-enhancing properties. This includes enhancement of several important interleukins. Another major class of compounds is the triterpenes. These compounds have been reported to have adaptogenic, anti-hypertensive, and anti-allergy effects.
Cardiovascular Benefits
Ganoderma Lucidum has been shown in some studies to inhibit platelet aggregation and reduce blood pressure. In studies of people with hypertension, researchers found blood pressure was significantly reduced over two-weeks’ time with reishi supplementation.
Immune Benefits
Ganoderma Lucidum is commonly prescribed by practitioners for long-term immune system support. In studies involving patients with advanced tumors, the patients were given Ganoderma Lucidum for thirty days. Researchers found a marked immune-modulating effect as demonstrated by an increase in T lymphocytes and decreased CD8 counts. Patients also reported reduced side effects due to chemotherapy or radiation as well as postoperation recovery.
Blood Sugar Balance
Studies have shown Ganoderma Lucidum to have a blood sugar lowering effect. Much of this activity appears to be due to polysaccharides known as Ganoderans A, B, and C.
It appears there are three main mechanisms behind this hypoglycemic effect. This includes Ganoderma Lucidum’s ability to elevate plasma insulin levels, to enhance peripheral tissue utilization of glucose, and to enhance liver metabolism of glucose.
Anti-inflammatory Effects
Studies have shown that hot-water extracts of Ganoderma Lucidum have anti-inflammatory effects. One study found that 50 milligrams of reishi powder had comparable effects to 5 milligrams of hydrocortisone.
Liver Protector
Ganoderma Lucidum is commonly used for its hepatoprotective (liver protective) action. One study of patients with hepatitis B and elevated liver enzymes (SGOT/SGPT) and bilirubin were given reishi for three months. Significant reduction in SGOT and SGPT were noticed within one month. After three months all values were within normal range.
Oxygenation
One of the unique uses of Ganoderma Lucidum is for altitude sickness. Reishi appears to reduce altitude sickness by oxygenating the blood. This benefit was studied in Asian mountain climbers that ascended mountains as high as 17,000 feet with minimal reaction.
read more on this subject on his blog
To Your Health,
Scott OBrien
phone: 716-537-2526
email: AskScottOBrien@gmail.com
